My own visual identity bases on a wordplay with my initials and the German term ‘na’. Formulated as a question, ‘Na?’ means ‘Well?’ and can be understood as an invitation to the reader to occupy oneself with my work. The letters move about freely and create playful compositions. As a result, the invitation is sometimes more, sometimes less obvious.

NA?, 2015

Design by Nadine Ackermann

at FHNW Academy of Art and Design

Tutors: Annik Troxler, Philipp Stamm